Shopper insights and research

Test retail and marketing strategies before launch to optimize sales

Gain go-to-market confidence in today’s competitive retail world with TELUS Shopper Insights.

Validate your retail strategies with actionable shopper insights

Perfect product offerings
Use targeted testing strategies with key shopper segments, allowing you to create products that truly resonate and drive engagement.
Optimize market strategies
Leverage shopper insights to predict the effects of key changes on product performance, empowering you to optimize strategies and improve in-market outcomes.
Drive sales growth
Measure the direct impact of your pricing, packaging, placement and merchandising decisions to help drive growth and maximize revenue before launching.

Maximize retail success with predictive shopper insights

Predict real-world shopping behavior, measure strategic impact and optimize sales with TELUS Shopper Insights (formerly Decision Insights).

Accelerate category growth
Refine assortment, shelving and merchandising strategies to enhance shopability and category performance.
Optimize product and retail strategies
Leverage predictive analytics and virtual testing to refine pricing, packaging and product positioning before launch.
Drive sales and retail success
Uncover how shoppers make purchase decisions and optimize touchpoints to maximize sales impact and conversions.

A woman selecting a drink from a shelf in a store, showcasing shopper behavior and preferences.

The fast moving consumer goods industry

Explore the strategies driving growth within fast moving consumer goods to succeed on shelf.

Get the strategies

Unlock the full value of our shopper insights and research expertise

TELUS Shopper Insights offers even more benefits to support your businesses' growth.

Accessibility
Our virtual shopping approach replicates real-world behavior in a frictionless, unbiased environment with no intrusive equipment or plug-ins, ensuring authentic insights.
Predictability
With a 90%+ correlation to in-market sales data, our behaviorally driven research delivers precise insights that help manufacturers optimize pricing, packaging and retail strategies with confidence.
Innovation
Our award-winning virtual shopping platform delivers accurate, predictive insights to manufacturers, setting the standard for innovation in shopper research.
Expertise
With 15+ years of experience across key CPG categories and channels, we are your consultative partner every step of the way.

Featured blogs and resources

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A man is holding a tablet and writing on a piece of paper.

Consumer decision trees take on shopper decision trees

Call a decision tree what you want, but shoppers don't shop trees.

Young woman scanning fast moving consumer goods product with smartphone.

Maximizing fast moving consumer goods sales

A man using his smartphone in a supermarket, illustrating modern retail merchandising practices.

Enterprise planning and retail execution solutions earn 2024 Best-in-Class category distinctions

Boost customer loyalty

TELUS Shopper Insight’s research platform helps manufacturers understand specific elements that drive success and those that can be improved.

Download the white paper

Consumer decision trees

Looking to understand how to better position your products to consumers and shoppers? Read our point of view on the matter today.

Explore the insights

Frequently asked questions

TELUS Shopper Insights is a leading shopper insights and retail strategy service that uncovers shopper behaviors and motivations. We synthesize key insights to drive successful retail strategy and activation. Our ShopperIQ® suite of virtual shopping research solutions deliver insights on in-store initiatives being considered, as well as information to make the case for retailer implementation. Our Digital.IQ™ is a test and learn research platform for eCommerce.
We deliver shopper insights and research with a focus on behavior over attitudes and opinions, making our research highly actionable. Our clients return to us because we don’t just provide insights – we drive implementation at retail. By testing real-world scenarios in a controlled virtual environment, we help brands and retailers evaluate packaging, shelving and in-store strategies before implementation, minimizing risk and maximizing impact. Our advanced methodologies optimize product placement, improve offerings and drive sales growth.
Category and shopper research: Understanding how consumers navigate categories and make purchase decisions
Test and learn virtual shopping: Evaluating product placement, packaging and promotions in a simulated retail environment
Path to purchase: Identifying key touchpoints in the consumer journey
Aisle and shelf optimization: Determining the most effective merchandising strategies
Pricing and promotional testing: Assessing the impact of price changes and promotions on consumer behavior
eCommerce optimization: Enhancing online product listings, images and descriptions for better engagement and conversion
Our proprietary virtual testing platform replicates real shopping experiences with precision, offering a faster, cost-effective and highly predictive way to understand shopper behavior. ShopperIQ Virtual Shopping provides crucial insights for retailer sell in.
Trusted: A validated solution with correlations to in-market sales data of .90 or greater
Speed: Virtual shopping tests are completed in weeks
Experienced: 15+ years of virtual shopping research, pioneers in online virtual shopping
Shopper-focused: Provide direct measures of sales impact for both the manufacturer portfolio and the overall category
Retail activation: Research often instrumental in securing retail implementation
Broad category expertise: Experience across food and beverage, bevalc, household goods, health and beauty and specialty categories like pet
Our research supports a wide range of industries, including consumer packaged goods (CPG), retail, food and beverage, bevalc, OTC, personal care, home care, pet and more. We help manufacturers test arrangement, assortment, packaging, merchandising and pricing strategies to drive category growth.
A uniquely shopper-centric methodology thoroughly grounded in behavior, attitudes and the context of the retail environment
Forward-looking recommendations inclusive of innovation go beyond historical purchase analysis
A focus on activating insights at retail, not just delivering reports
Engagement in interpreting findings and developing retailer-acceptable solutions
Committed to delivering results that lead to real-world implementation
Shopper insights and research can help answer business questions like:
How do shoppers make purchase decisions in the category?
How can I test new arrangement/assortment strategies?
How do I test sales performance of new products before launch?
How do pricing changes impact consumer behavior?
How can I validate our plans vs. retailer suggestions?
How can I test new merchandising strategies in-store and online?

Shopper insights and research

Test retail and marketing strategies before launch to optimize sales

Validate your retail strategies with actionable shopper insights

Perfect product offerings

Optimize market strategies

Drive sales growth

Maximize retail success with predictive shopper insights

Accelerate category growth

Category insights and structure

Planogram and aisle navigation

Competitive benchmarking

Optimize product and retail strategies

Pricing analysis

Virtual shopping and eye tracking

Packaging and brand impact

Drive sales and retail success

Consumer decision trees

Path to purchase analysis

Shelf and digital optimization

Expert guidance

The fast moving consumer goods industry

Unlock the full value of our shopper insights and research expertise

Accessibility

Predictability

Innovation

Expertise

Featured blogs and resources

Maximizing fast moving consumer goods sales

Enterprise planning and retail execution solutions earn 2024 Best-in-Class category distinctions

Boost customer loyalty

Consumer decision trees

Frequently asked questions

What are shopper insights and research?

How does TELUS Shopper Insights help brands and retailers?

What types of research does TELUS Shopper Insights conduct?

What makes TELUS Shopper Insights unique, and who can benefit from it?

How accurate are virtual shopping studies?

What advantages does TELUS Shopper Insights offer over alternative research approaches?

What key business questions does TELUS Shopper Insights help answer?

How does TELUS Shopper Insights support brands?

How does TELUS Shopper Insights support category management?

Can TELUS Shopper Insights help with eCommerce strategies?