How We Work
Discover > Our Insights
Discover within an organization usually requires a catalyst. At DI we have a diverse team of skilled research professionals who are well-versed in the navigation of complex research questions and work together to create custom solutions that address our clients’ most important business issues.
The combined “tribal knowledge” of a modern-day corporation can be astoundingly powerful – yet stubbornly reclusive. Disciplined listening can sometimes be the path to bold discovery. We listen, we discover, we create, we analyze, we interpret, we discuss – then provide a recommendation to answer the specific business questions.
Create > Our Insights
Decision Insight has the team and the track record to help you develop winning retail strategies. Our experts regularly consult with clients in category growth strategies – including creating solutions to develop the overall category as well as your specific category leadership role.
We employ a number of methodologies and pride ourselves on creating customized solutions and research approaches to test and validate retail strategies. Translating research insights into marketplace success requires a team that can translate insights into activation. Our team will literally create a new approach based on your unique needs and objectives.
Validate > Our Insights
Every year in every company there are a limited number of high impact initiatives that must go well to make the business plan. These may be the “big bets” – perhaps with innovation, with a high risk / high reward profile. Or they could be associated with one or more of the Four P’s, that bear a significant weight on enterprise P&L.
In such cases there’s too much at stake to simply roll the dice. Especially since Decision Insight is finely tuned to provide you with the affordable and timely guidance you need – complete with quantifiable validity – to make wiser decisions. Why? So we can better help you “make your number.”
Activate > Our Insights
Decision Insight keenly understands that the fundamental measure of your success is the results gained from the specific actions you take. In a word: Activation.
At DI, our focus on successful activation truly informs our daily work. Efficient project execution and research excellence is a given, but we know you need more. Our work needs to directly connect to your business strategies. Which means we’ll always do our due diligence to understand a project’s larger business context.
And, after project completion, we specifically inquire how research affected real world action. After all, when you win, we win.