Category Management Conference: The Shopper’s Journey
We are looking forward to the Category Management Association’s annual conference, 9/29-10/1 in Orlando! The agenda looks great, with presentations by leaders in category and shopper strategy from Campbell Soup, Post Foods, Mondelez, Reynolds, Walgreens, and more.
Decision Insight will be presenting a session, New Shopper Research Solutions to Activate Breakthrough Innovation & Category Reinvention, on Wednesday at 2:10. We will share live examples of new predictive analytics techniques to reinvent categories and transform the in-store experience in a shopper-centric way.
We hope to see you in Orlando! Please click here or call 816-437-9852 to set up a meeting with our team!