There is revolutionary change in today’s retail landscape. Brand Insights are needed to provide a deep understanding of your Shopper and to optimize marketing strategies before launch. As researchers and strategic advisors to a variety of brands and categories, we are highly vested in understanding the changing Shopper and the impact on retail in both Brick & Mortar and Digital.
At Decision Insight, we’ve been testing and optimizing the “Four Ps” for over 30 years, keeping up with the pace of retail and the changing shopper. Our ShopperIQ and Digital.IQ virtual research solutions deliver confidence in product development, packaging, pricing strategies, POS and merchandising, and where products should be placed within the store, aisle, shelf, and grid. Our Virtual Shopping studies are mobile-compatible, enabling us to reach shoppers wherever they are – PC, smartphone, and tablet.