Webinar: Adapting CatMan Principles to the Digital Channel
The Category Management Association is hosting the following webinar featuring Craig Hodnett, our SVP of Client Solutions, on April 6th – we hope you can join!
Adapting CatMan Principles to the Digital Channel
April 6th at 10am Central
How does the Category Management Process differ for eCommerce? Online, the physical restrictions of the store are removed and shoppers have a different set of priorities, with need states being more prevalent. We’ll address digital adaptations for principles that move the needle differently in eCommerce.
Can’t join us live? No problem! Email Leslie Downie and we’ll send you a link to view the presentation at your convenience.