We’re excited for the P2PX Conference in Minneapolis next week! Will you be there? If so, please join our session with Verizon on Thursday at 10:30am in the AI, VR & Beyond Track.
Virtual Verizon Express: Redefining Agile Research
• Jessica Irwin, Director, PNB & TE/Retail – Consumer & Marketplace Insights, Verizon
• Jordan Henderson, Director, Client Solutions, Decision Insight
Discover how the Verizon team created a super-fast, ready-to-use virtual research platform, Virtual Verizon Express, to drive packaging and merchandising decisions. Working with Decision Insight, a Virtual Verizon store was built, enabling a fast and efficient solution to test in-store tactics (such as packaging and POS). This unique approach cut the testing time by 80% (days vs. weeks!), allowing Verizon to quickly narrow and refine options, expose red flags earlier in the development cycle, and eliminate in-market surprises.
And watch for Cathy Allin, our President & CEO, at the Women of Excellence Awards reception on Wednesday. She’s been nominated for the Excellence In Innovation Award.