Merchandising

Break through the Clutter to Maximize Sales

With greater than ever pressure to generate sales in the marketplace, in-store merchandising often plays a critical role in your shopper marketing program. Effective merchandising increases visibility and brand presence for your product – and ultimately, increases sales. Decision Insight regularly helps clients optimize a wide variety of POP strategies including shelf signage (location and messaging); store navigation; secondary locations (including endcaps and special displays); and seasonal promotions.

Using Decision Insight’s ShopperIQ research suite, alternative in-store communication strategies may be effectively tested in a virtual shopping environment. Channel, retailer, and geographic region may also be layered into testing. Each scenario is evaluated for performance on three key measures: Sales, Stopping Power, and Key Message Communication.

Our proprietary research process also provides additional diagnostics to improve product presentation at retail.

Decision Insight’s ShopperIQ-Merchandising solution is an effective tool to understand:

  • How do alternative in-store communications impact sales?
  • Do shoppers take notice of the display(s)?
  • Which shopper segments are most motivated to purchase?
  • How can an offer be improved?

When shoppers’ needs are met, retailers win – resulting in category growth and shopper loyalty. Can DI help optimize your merchandising strategies for more impactful retail activation? To learn more, Click here and one of our experts will contact you.

1

ShopperIQ Proprietary Solutions

ShopperIQ, Decision Insight’s proprietary suite of virtual shopping research solutions, provides the go-to-market confidence required in today’s competitive retail world.
2

Best-In-Class Research

Our best-in-class research and insights specialists reliably transform consumer insights into successful retail solutions. By testing alternative in-store initiatives in the context of an actual store environment with a full category assortment, we are able to measure sales impact – and the important “whys” behind the sales activity.
3

Cost Effective

Making the case for retailer implementation and going to market with confidence has never been easier, faster or more cost effective. And, DI ShopperIQ results correlate to in-market data at 90% or better.
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