Cathy Allin and Craig Hodnett presented Helping Your Retailer Capture the OmniShopper: Understanding Where & How They Want to Shop in a webinar produced by the Category Management Association on October 13th.
The presentation included examples of breakthrough retail solutions to revolutionize the OmniShopper experience in a shopper-centric way, including:
- Virtual Conjoint™ — Identifying guiding principles from a massive amount of ideas
- Shopper Decision Trees — Reinventing categories for the future
- Digital.IQ™ — Testing OmniShopper-centric solutions in the eCommerce space
If you are interested in learning more now or receiving a copy of the presentation, please email firstname.lastname@example.org or call 816-437-9852.