Craig joined Decision Insight in June of 2016 as Senior Vice President, Client Solutions. Combining our technology-enabled predictive analytics capabilities with his extensive industry experience, Craig designs effective go-to-market strategies for clients building Category Selling Platforms. He has the expertise and passion to craft forward-leaning recommendations that lead to marketplace activation in areas such as innovation, packaging, category assortment, shelf arrangement, and eCommerce strategies.
Craig’s experience includes senior leadership roles in category management, insights and data management with Georgia-Pacific and Dr Pepper/Snapple Group. Recognized by the Category Management Association as a Certified Professional Strategic Advisor (CPSA), he is a thought leader within the CPG industry using insights to drive change and growth for clients in today’s omnichannel world.
Craig is a graduate of Georgia State University. He resides in the suburbs of Atlanta with his wife, Leslie.