Decision Insight President and CEO Cathy Allin was honored with the Path to Purchase Institute’s Women of Excellence Award for Innovation. The award was announced and celebrated at a reception last week as part of the Path to Purchase Expo (P2PX) in Minneapolis.

Each year the Path to Purchase Institute (P2PI) honors and celebrates the industry’s most talented brand marketers, retailers, agency executives and solution providers. Women of Excellence Award winners are recognized for their significant contributions in positively influencing the shopper’s path to purchase.

Awards are given in four categories: Collaboration, Innovation, Leadership and Rising Stars. In detailing the criteria for the Innovation award, P2PI notes, “This person strives to break the mold and blaze her own trail in the shopper marketing industry. Whether developing retail insights, leading an in-store experience initiative, or being a pioneer in digital or data, she is visionary in all she tackles.”

In recognizing Cathy with the P2PI Innovation award, Terese Herbig, President of Enterprise Solutions for EnsembleIQ ­(parent company of the Path to Purchase Institute) noted, “As President and CEO of Decision Insight you have been recognized as an entrepreneurial trailblazer integrating cutting-edge technologies into mainstream businesses. Notably, you’ve successfully migrated shopper solutions to work across mobile devices, creating the ability to connect with specific groups. The Path to Purchase Institute is honored to join the many organizations that have already recognized your contributions.”

Said Cathy about the award, “There are so many amazing and talented women in the shopper marketing business – I’m truly grateful to the Path to Purchase Institute for this recognition. Innovation is an ongoing process, anticipating future industry trends and being ready when client needs arise. I’m proud of the team we’ve built at Decision Insight and the innovative work they do for our clients every day.”

The Women of Excellence Awards is the premier networking event at P2PX, the Path to Purchase Institute’s largest gathering of retail and shopper marketing professionals. P2PX attracts thousands of brand manufacturers, retailers, agency professionals and solution providers who are charged with executing effective marketing that drives shopper engagement and influences decision-making along the path to purchase.

Congrats to all the Nominees!