Effective aisle arrangement has a direct impact on your product’s sales and shelf presence. The right layout assists the shopper in shelf navigation and persuades the shopper to choose your product for their basket. Decision Insight’s approach incorporates virtual shopping with additional proprietary diagnostics like Findability to determine the potential impact on shelf presence – and most importantly, on sales – for each strategy. And, with Heat Map Analysis, we can also provide clients a visual representation of the effectiveness of each arrangement strategy.
Decision Insight’s ShopperIQ-Arrangement solution is a valuable tool to effectively:
- Test alternative shelf configuration strategies prior to implementation
- Verify market structure/consumer decision tree work
- Convince retailers to activate the optimal arrangement