Alex Sodek

Chief Research Officer

Alex has nearly 20 years of experience solving critical marketing challenges for Fortune 500 companies. His expertise in survey design and execution, particularly in the areas of shopper insights, category management, and consumer product development, is focused on delivering activation at retail.

Alex, as CRO, leads the development of innovative solutions by uncovering clients’ important marketing challenges, formulating workable research designs, and delivering effective results. Alex has played a key role in designing our SimuShop® and DiningIQ™, and ShopperIQ® solutions suite.

Alex’s professional background includes running political campaigns, conducting public opinion polls, and managing client accounts for Roper Starch Worldwide. He is a graduate of Texas Christian University.